Sephora Ion Orchard has introduced Asia’s largest prestige beauty assortment with more than 160 brands.
The store offers more than 12,000 products and 18 additional brands including Armani Prive, Kylie Cosmetics, Kosas, Makeup By Mario, Shark Beauty, Takami, and Patrick Ta.
According to the brand, The customers’ priority in skin health in Southeast Asia, notably in Singapore, has led the region to become an important market for beauty businesses.
“With our largest prestige beauty assortment in Asia and exclusive gifts with every purchase, Sephora Ion Orchard stands out as a place where every visit feels like a personal celebration of beauty, offering something special that you won’t find anywhere else,” said Lutz Ackermann, country GM of Sephora Singapore.
Sephora Singapore has also developed an innovative foundation matching tool that features a handheld scanner powered by AI for precise skin tone analysis.
“Our tailored approach combines a wide brand variety with experiences that resonate with our diverse clientele,” added Jenny Cheah, MD for Southeast Asia, Oceania & India.
“This milestone reinforces Singapore’s status as the site of one of our most successful stores globally and affirms our dedication to being a top destination for beauty enthusiasts.”
Last month, the LVMH-owned company announced plans to reduce its workforce in China as consumers cut back on spending on creams and makeup in the world’s second-largest economy.
