J Crew’s catalogue proves that print is still king in the fashion industry

J Crew’s catalogue has long been a coveted fashion reference to timeless style and now the brand is ready to capitalise on its own lore. After discontinuing its paper mailer in 2017, the J Crew catalogue is back. The strategy behind the catalogue relaunch is not a hail mary to return J Crew to its former glory – the company’s sales are close to US$3 billion this year, according to its CEO Libby Wadle – but rather to evoke a sense of nostalgia amongst customers and reposition itself as th

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