“A feel-great story”: Why American Eagle is teaming up with female athletes

Understanding how to authentically engage younger consumer groups, especially Gen Z, is key to success in retail today, but it’s easier said than done. That was the topic at the 2024 Retail Influencer CEO Forum in New York City this week, which brought together industry experts to understand how leading brands, such as American Eagle, are getting this right.  Game, set, match: Why female athletes are brands’ best storytellers In a panel featuring American Eagle’s chief marketing o

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