Sportswear giant Puma has opened a flagship store in Kuala Lumpur, Malaysia, the largest of its kind in Southeast Asia.

The store, spanning 12,500sqft at Sunway Lagoon, offers exclusive product releases and special collections, as well as interactive display units and a customisation area where an AI foot canner suggests a sneaker based on foot analysis. 

Steven Tan, country manager of Puma Malaysia, said the store is not only a retail space but also a community hub where sports and culture intersect. 

“With the store fully and officially open for business, we’re thrilled to offer our customers a more immersive shopping experience and a space where they can connect with Puma and their communities – whether through running clubs, training gyms, a love for football, or other passion points,” he added.