Status Anxiety founder on building a timeless brand in an era of fast fashion

In a market as saturated as leather goods and accessories, it’s hard for brands to find ways to stand out. One business that has managed to differentiate itself from competitors is Status Anxiety. Will Sked founded the brand after struggling to find a wallet that wasn’t either a velcro style meant for surfers or a mature style for dads. In 2004, he took the matter into his own hands and set about launching a brand to fill this white space.  The name of the brand is a reference to one of

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