Luxury watchmaker Jaeger-LeCoultre has opened a flagship store in Beijong’s prime retail location WF Central.
The store, which spans two floors, is the brand’s first flagship in Asia to feature an Art Deco Cafe.
The facade is covered in glass shingles inspired by the tavaillon (wooden tile) covering seen on traditional houses in this part of the Swiss Jura to defend against the harsh winter weather.
The interior features organic materials, clear, natural colours, and carpet designs inspired by trees, rocks, and minerals, all to create an airy, warm, and welcoming environment.
In addition to the main display area, the location features the Manufacture Wall, highlighting Jaeger-LeCoultre’s craftsmanship. Customers can design their watches on the main floor. In contrast, the upper floor features Jaeger-LeCoultre’s travelling collections based on six themes: ‘The Reverso Stories’, ‘The Sound Maker’, ‘The Stellar Odyssey’, ‘The Dream Shaper’, ‘The Precision Pioneer’, and ‘The Adventure Spirit’.
The space can also transform into a private screening room for VIP clients.
- Further reading: Jaeger-LeCoultre Philippines reopens flagship
