LVMH-owned French jeweller Chaumet has launched its first physical location in Thailand at IconSiam, accelerating its expansion in the Asia-Pacific region. 

The store features the style of a Parisian apartment, drawing inspiration from the Place Vendome. It offers the brand’s collections, including Josephine, Bee My Love, and Liens. 

In addition to Thailand, Chaumet has been expanding its Asian footprint by opening stores in Kuala Lumpur and Hanoi last year. 

“This opening demonstrates our desire to further expand our reach in Southeast Asia, where the commercial potential in jewellery is enormous,” said Charles Leung, CEO of Chaumet.

“Thailand’s history is also synonymous with art and craftsmanship. In this respect, its DNA resonates with that of Chaumet, which makes it a logical location for our development.” 

Earlier this year, Chaumet appointed Charles Leung as CEO, making him the first Asian CEO among LVHM brands.