British wellness and lifestyle brand Bamford is expanding its presence in Hong Kong, opening a store that will offer products previously only available in Cathay Pacific’s first and business-class cabins. 

The boutique in Star Street Precinct, Wan Chai, will feature Bamford’s bath and body line, skincare, home fragrance, clothing collection, and a suite offering signature facial and body treatments.

Bernard Mills, head of dining and hospitality at Cathay Pacific, highlighted the partnership with Bamford since 2019, emphasising their shared commitment to quality, care, and sustainability.

“We are pleased to know that Bamford will open a store here in Hong Kong so that our global travellers and residents alike can experience and enjoy the brand and the wellness benefits of its sustainable skincare, body care, lifestyle products and treatments,” Mills added.

Founded in 2005 by Lady Bamford, the brand offers natural, organic beauty products, sustainably produced garments, and home decor, focusing on slowing down and being mindful of the environment.

“Our new store is a space to relax, unwind and achieve harmony, health and happiness in body, mind and spirit,” Bamford added.

In addition to its partnership with Cathay Pacific, the brand has partnered with several hotels and retail brands over the last two decades, including The Upper House in Hong Kong and Hotel du Cap-Eden-Roc in Antibes, France, and Fortnum & Mason.