Sportwear retailer Puma has launched its first flagship in Vietnam, following the opening of its largest Southeast Asian store in Malaysia. 

The store is located in the centre of Ho Chi Minh City, in the Vincom Dong Khoi shopping mall, and offers a broad selection of Puma items for men and women. 

The launch is part of Puma’s Southeast Asian development strategy. 

Puma debuted in Vietnam in the 2000s and the Dong Khoi flagship store is independently owned and operated by Puma.

In June, Puma named K-pop girl band member, Blackpink’s Rose, as its global brand ambassador, joining Rihanna, A$AP Rocky, Dua Lipa, and Skepta.