Fendi has unveiled its Spring/Summer 2025 men’s collection, featuring Japanese idol Ren Meguro.
The launch marks the first time the Italian luxury brand has tapped a Japanese figure as a global menswear ambassador.
Meguro is a member of the J-pop group Snow Man and an accomplished actor and model, with a growing presence in the entertainment industry.
In the campaign, Meguro dons signature Fendi pieces and accessories in a palette of sherbet, mist, ivory, caramel, and buttermilk, contrasted with shades of soft blues, natural indigo, black, and forest green.
The Fendi Spring/Summer 2025 men’s collection is available in Fendi boutiques worldwide and online.