The founder of Four Pillars on how to build a brand story that converts

Four Pillars Shiraz gin being poured over a model
“Your story matters. How you tell your story matters,” said Matt Jones. Sourced.
 I’ve been incredibly fortunate with the influences and informal mentors I’ve learned (and stolen) from over my career. One of the most consistent themes has been to celebrate the importance of language and storytelling, in the form of both compelling, punchy messaging, and rich, in-depth narrative. It doesn’t matter whether you’re in politics, business, the charity sector, sport or the arts, the same question comes up again and again: What’s your story? Whether you’re building

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