ELF Beauty has signed up activist, Nobel Peace Prize nominee, and astronaut Amanda Nguyen as a brand ambassador.
The collaboration features a new episode of the purpose-driven video series Show Your(s)elf, which the brand says celebrates Nguyen’s journey of “resilience, activism, and tenacity” and encourages the next generation of changemakers.
“Amanda Nguyen is changing the world with fearless disruption, doing the hard work that drives Progress – with a capital P – to change the conversation for generations about what women and girls can accomplish,” said Kory Marchisotto, chief marketing officer, ELF Beauty.
“I speak for myself and ELF in saying we are incredibly proud to partner with Amanda to prioritise positivity, inclusivity and accessibility – and foster it with our collective community. We are a force multiplying to make the world a brighter place for every eye, lip and face.”
This year, Nguyen will embark on her space mission on Blue Origin, becoming the first Southeast Asian woman to go into outer space.
ELF and Nguyen will honour her accomplishments and promote the purpose of Rise, her non-profit organisation that helps survivors of gender-based abuse.
In addition, ELF and Nguyen will participate in an event at the United Nations commemorating the International Women and Girls in Stem Day next month.
In 2023, ELF Beauty signed an agreement to acquire skincare brand Naturium for US$355 million.