Why Myer’s new chapter has retail analysts and practitioners divided

myer store signage
The Myer-Premier proposed deal received approval from the majority of both companies’ shareholders.
Despite shareholders’ unequivocal approval of Myer’s deal with Premier Retail’s Apparel Brands last week, many retail experts remain sceptical of the logic of combining the two businesses.  “From a practical standpoint, even from a marketing standpoint, I can’t see a logic behind the rationale for a department store with, essentially, 50 stores or 60 stores across Australia to buy another 600 or 700 smaller stores,” Gary Mortimer, a Professor of Retail Marketing and Consumer

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