Stand-alone vs embedded CDPs: What’s best for retailers in 2025?

A closeup of a person's hands on a laptop
Retailers must choose between standalone and embedded CDPs to optimise customer data strategies.
As more businesses come to grips with the data they are collecting, storing and analysing, the Customer Data Platform Institute has found the way customer data platforms or CDPs are being integrated into broader customer-facing systems is evolving.  For retailers, this raises a pressing question: Do you still need a stand-alone CDP, or can a customer engagement platform’s built-in CDP meet your needs? The case for stand-alone CDPs Stand-alone CDPs have long been the gold standard for busi

This content is for IR Pro subscribers only.

Subscribe now to unlock an all-access pass.

IR Pro - monthly

$4 USD for the first 30 days. (Auto renews at $20 USD per month.)
  • Unlimited news access
  • Daily IR Pro content straight to your inbox
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Independent research reports and forecasts
  • Indepth interviews with industry leaders and experts
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now
Retailer’s choice

IR Pro - annual

$228 USD per year. (Auto renews annually)
  • Unlimited news access
  • Daily IR Pro content straight to your inbox
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Independent research reports and forecasts
  • Indepth interviews with industry leaders and experts
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now