Furla opens store with new concept in Hong Kong

Furla new store in Hong Kong
The store is located at Cityplaza and spans 78sqm.

Luxury handbags and accessories brand Furla is opening a new store in Hong Kong – the first in the territory to feature its latest light refresh concept store design. 

The store, located at Cityplaza, spans 78sqm and offers a range of women’s handbags, small leather goods, jewellery, silk scarves, bandeau and eyewear.

According to the brand, the new location is intended to improve consumers’ experiences by emphasising lightness and adaptability. The store’s soft and refined tones, along with “premium materials”, are intended to create an appealing environment.

In addition, the store carries the Furla Spring Summer 2025 line, which features warm and earthy tones. Highlights of the range include Furla Sfera Soft, Furla Flow, and Furla Nuvola.

Founded in 1927 in Italy, Furla currently has more than 450 locations across the world. In 2022, the brand also introduced what was then a new look store in Hong Kong’s IFC Mall. 

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