Indian online footwear brand Ludic is extending its presence offline by partnering with retail stores such as Broadway in Hyderabad, and Flxy in Pune.

The move aims to reach a wider audience in key metro markets and strengthen its brand identity by offering a physical retail experience.

Ludic’s offline stalls will showcase its footwear, apparel, and accessories, allowing customers to experience the products firsthand.

The company also plans to engage shoppers through in-store activations, product launches, and events.

“We are excited to share our unique brand story with both outlets and showcase our design-forward approach more tangibly,” said Ishit Jethwa, founder of Ludic.

“Going offline allows us to capture real-time insights on design acceptance, category mix, and pricing strategies – helping us refine and launch better products in the future.”