Football icon Cristiano Ronaldo is expanding his lifestyle brand globally with the debut of the CR7 Life flagship in Hong Kong.

Located on the seventh floor of Times Square Mall, the outlet will showcase a curated range of products, including apparel, accessories, shoes, eyewear, fragrances, and homeware. Many of the featured items have been handpicked and signed by Ronaldo.

A dedicated CR7 Life Museum will also open alongside the store, celebrating the football star’s career, achievements, and influence on global sports culture.

The flagship will also feature a Portuguese cafe serving traditional Portuguese delicacies such as Pasteis de Nata (custard tarts), premium coffee, and artisanal pastries.

 “This is more than just a shopping destination. It’s a full-sensory, cultural encounter that brings together sport, style, and travel – positioning Hong Kong as Asia’s new home of football lifestyle,” said the company.

The CR7 Life Store and Museum will open in June this year.