French luxury fragrance house Parfums de Marly has opened its first flagship boutique in Thailand, located at EmSphere, Bangkok.

The launch – in partnership with Prestige Brands Oceania – is part of the house’s continued expansion in Southeast Asia.

The opening also coincides with the exclusive Thai debut of Valaya Exclusif, a limited-edition fragrance of which only 21 bottles are available in the country.

“As a long-time admirer of Parfums de Marly, seeing their first boutique store here in Bangkok was very fulfilling for me,” said local influencer Rush Singhara. “There’s something about Valaya Exclusif that’s simply irresistible – its delicate blend of velvety almond, white flowers, vanilla and Akigalawood is comforting and luxurious.”

Founded in 2009 by Julien Sprecher, Parfums de Marly is known for its modern reinterpretations of 18th-century French perfumery, drawing inspiration from the court of Louis XV.

The company’s range includes popular fragrances such as Herod, Layton, Delina and Percival and is available in more than 80 countries.