Lululemon Hong Kong has launched a take-back activation trial in partnership with Redress to extend the lifecycle of its products and promote circularity.

Starting this month, customers can return pre-loved Lululemon items at select stores in exchange for an appreciation voucher, redeemable against future purchases.

Collected items will be manually inspected to determine their highest potential value. Garments in good condition will be professionally cleaned and prepared for resale, while those with minor defects will be repaired by local vendors.

The pre-loved items will be sold in the brand’s Like New pop-up set to open in September.

All net proceeds from the resale of eligible items will be donated to Redress, a Hong Kong-based environmental NGO working to reduce fashion waste.

Christina Dean, founder of Redress, said Lululemon’s initiative aligns closely with the organisation’s mission to combat textile waste and promote circularity in fashion.

“By giving garments a second life, this activation not only reduces waste but also supports a more sustainable future,” said Dean. “Together, we aim to drive meaningful change and empower the community to make conscious, impactful choices.”

Depending on the item’s resale value, either 100 per cent of net profits or 2 per cent of revenue will be contributed. Items that are still functional but do not meet resale standards will be donated to the Crossroads Foundation.

Gareth Pope, senior VP of Lululemon Asia-Pacific, said the Like New pilot builds on the brand’s previous sustainability efforts in the region.

“We are committed to extending the life of our garments through launching our Repairs program in Hong Kong last year, and this Like New pilot is another key step forward,” said Pope.

“We look forward to growing our collective and sharing our passion for sustainable, high-quality activewear with even more people.”