In today’s digital age, personalised commerce has become a cornerstone of successful brand and retail strategies. The ability to create authentic one-to-one relationships with customers through tailored experiences is key to driving performance and achieving better customer outcomes.
Personalisation has rapidly evolved from simple direct customer interactions to leveraging vast amounts of real-time consumer data. Retailers now have unprecedented access to information such as browsing behaviour, purchase history, and demographic details. This data empowers brands to deliver hyperpersonalised experiences that accurately predict consumer preferences and drive sustained growth and loyalty.
Turning browsers into buyers
A great personalised experience can reshape customer relationships and even entire categories. With up to 95 per cent of buying decisions influenced by our subconscious mind, advanced data analytics and rapid delivery can anticipate and fulfil consumer desires with unrivalled hyperpersonalised experiences. Personalised commerce encompasses every customer touchpoint, building stronger relationships and fostering loyalty and trust.
Personalised commerce delivers numerous benefits, including enhanced customer engagement, increased sales and revenue, improved customer retention, and data-driven decision-making. When consumers feel understood and their needs anticipated, loyalty increases. Tailored product recommendations and promotions lead to higher conversion rates and customer lifetime values. Consistent and relevant experiences encourage shoppers to return for future purchases. The data collected provides valuable insights into consumer behaviour, informing decisions about product development, marketing, and inventory management.
The future of personalised commerce
The future of personalised commerce is already here, with winning brands investing in hyper-personalisation, voice commerce, and AR/VR technologies. Hyper-personalisation delivers real-time, context-aware experiences by using data to anticipate consumer needs. Voice commerce offers new opportunities for personalisation through voice interactions. AR and VR technologies provide immersive shopping experiences, allowing consumers to visualise products in their own environment.
It’s time to get personal, in real time
Personalisation can help enhance selling and brand experiences and measure and accelerate demand in a competitive landscape. The winners are those who underpin it with expert data and analytics. Circana’s solutions harness the power of Liquid AI and predictive analytics to ensure more engaging, relevant, and satisfying shopping experiences for clients’ customers, ultimately driving growth and loyalty.
Learn how to enhance customer engagement, drive sales, and build lasting loyalty through advanced personalisation strategies with the latest Outlook report from Circana here.
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