Lifestyle and retail brand Oh!Some has opened its largest flagship store in Vietnam to date, which spans 2000sqm at Vincom Center Dong Khoi in the heart of Ho Chi Minh City.

The store boasts a bright yellow aesthetic, complemented by candy-toned interiors featuring photo-friendly installations, open browsing zones, and carefully curated product displays.

“We want shopping to be more than just making purchases,” said an Oh!Some spokesperson. “We hope it sparks creativity and brings joy to everyday life.”

The flagship marks a key milestone in the brand’s offline expansion strategy, aimed at transforming physical retail into immersive, experience-led environments.

In addition to its core lineup of Korean and Japanese beauty products, the store introduces four new themed sections: anime merchandise, travel essentials, DIY craft kits, and gifting solutions. It also highlights a number of exclusive IP collaborations.

The Vincom Center store is Oh!Some’s seventh location in Vietnam. Since its debut in April, the brand has expanded rapidly with stores now operating across Ho Chi Minh City and Hanoi.