Dynamic duos: Innovative brand collaborations in Asia last quarter 

(Source: supplied)
Creed x Simon Beck – An industry-first fragrance: Silver Mountain Water The Kering-owned perfume house, Creed, has collaborated with snow artist Simon Beck to launch an industry-first fragrance – Silver Mountain Water.  To bring the Paris-based brand Creed’s heritage to his snow artwork in Xilingol, a landscape in Northern China, Beck etched the brand’s logo onto the snowy bed with geometric precision, drawing inspiration from wearing the scent. This entire collaboration process was

This content is for IR Pro subscribers only.

Subscribe now to unlock an all-access pass.

IR Pro - Monthly

$4 USD for the first 30 days. (Auto renews at $20 USD per month.)
  • Unlimited news access
  • Daily IR Pro content straight to your inbox
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Independent research reports and forecasts
  • Indepth interviews with industry leaders and experts
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now
Retailer’s choice

IR Pro - Annual

$228 USD per year. (Auto renews annually)
  • Unlimited news access
  • Daily IR Pro content straight to your inbox
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Independent research reports and forecasts
  • Indepth interviews with industry leaders and experts
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now

Recommended By IR