About Author

Carla Bridge

Carla Bridge

Carla Bridge is Managing Editor of Inside Retail. She has a background in journalism and sub-editing, specialising in the retail industry. She has spent close to a decade reporting and commentating on the retail industry and issues including fashion, e-commerce, acquisitions, lifestyle and retail trends. Carla is also experienced in public relations, having worked on corporate communications, experiential, business to business and consumer campaigns for a number of high profile brands.


Stalking its prey

When Australian e-commerce darling, Shoes of Prey, launched back in 2010, it didn’t take long before people were talking about the unique and sophisticated user experience the customised footwear brand provided. Three years on and Shoes of Prey is continuing to dazzle, with the launch of a one of a kind bricks and mortar presence. Opened in late January as a 28sqm concession on the women’s shoes floor of David Jones’ Sydney flagship on Elizabeth St, the store is the manifestation of …

Visual spectacular

First impressions can be lasting, and quality VM can say volumes about a retail store before a customer has even stepped inside the door.

Wonder to behold

Designer of Uniqlo flagships details his experience with the brand.

Turning the tide

Blackberry’s new Australian-designed store rollout aims to turn South East Asian phone retailing on its head.

Daiso hits Sydney

Daiso’s new Sydney store the largest in the southern hemisphere.