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Cassandra Kelsall

From the author

Can retail lead the rise of super apps?

Here’s how you can bring this emerging trend to its fullest potential in your business.

Analysis: How to create winning CX that hits them in the feels

Customers engage with brands to accomplish certain tasks, but gaining their loyalty means understanding their deeper, as...

E-commerce teams: The unseen keys to success

The digital transformation may make workers less visible but new customer expectations make keeping staff happy more imp...

One step ahead: Anticipatory design is the next frontier in personalisation

Anticipatory design is the new frontier in personalisation. Advances in AI and machine learning have given retailers a g...