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Catherine Kulke

Catherine is senior content editor at Tribe Dynamics. She is a writer, editor, and market research analyst passionate about fostering inclusivity in the beauty and fashion spaces.

From the author

How ‘wellness’ became the big buzzword of the pandemic

Influencer marketing is helping brands leverage the growing wellness movement.

Revealed: What influencer marketing success will look like in 2021

With New Year’s fast approaching, your marketing team has probably already started setting goals for the future.
A headshot of a glamorous woman in a leopard print dress

Here’s how Covid has impacted influencer culture

Brands and creators alike are adapting to a new reality, and must work together to empower each other.

Revealed: TikTok lessons from the world’s most viral beauty brands

Several beauty brands have galvanised the TikTok community with innovative campaigns. Here are the success stories.