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Catherine Kulke

Catherine is senior content editor at Tribe Dynamics. She is a writer, editor, and market research analyst passionate about fostering inclusivity in the beauty and fashion spaces.

From the author

A headshot of a glamorous woman in a leopard print dress

Here’s how Covid has impacted influencer culture

Brands and creators alike are adapting to a new reality, and must work together to empower each other.

Revealed: TikTok lessons from the world’s most viral beauty brands

Several beauty brands have galvanised the TikTok community with innovative campaigns. Here are the success stories.