Catherine is senior content editor at Tribe Dynamics. She is a writer, editor, and market research analyst passionate about fostering inclusivity in the beauty and fashion spaces.
From the author
As businesses have evolved through Covid, so too did influencer marketing. Here is how three cult brands have developed ...
Aug 12, 2021
It’s been a year of retailers around the globe experimenting with virtual events, with some mixed results. Here are the ...
May 14, 2021
Brands are evolving influencer partnerships and placing more trust in creators to excite consumers.
Feb 22, 2021
Influencer marketing is helping brands leverage the growing wellness movement.
Jan 4, 2021
With New Year’s fast approaching, your marketing team has probably already started setting goals for the future.
Nov 27, 2020
Several beauty brands have galvanised the TikTok community with innovative campaigns. Here are the success stories.
Sep 24, 2020