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Catherine Kulke

Catherine is senior content editor at Tribe Dynamics. She is a writer, editor, and market research analyst passionate about fostering inclusivity in the beauty and fashion spaces.

From the author

How beauty brands are powering growth on Tiktok

The social media platform is quickly becoming a powerful tool for retailers to drive conversations and build relationshi...

Four out-of-the-box influencer marketing strategies

As businesses have evolved through Covid, so too did influencer marketing. Here is how three cult brands have developed ...

Analysis: How five luxury brands won digital fashion week

It’s been a year of retailers around the globe experimenting with virtual events, with some mixed results. Here are the ...

How Rihanna’s beauty brand Fenty has forged authentic influencer partnerships

Brands are evolving influencer partnerships and placing more trust in creators to excite consumers.

How ‘wellness’ became the big buzzword of the pandemic

Influencer marketing is helping brands leverage the growing wellness movement.

Revealed: What influencer marketing success will look like in 2021

With New Year’s fast approaching, your marketing team has probably already started setting goals for the future.
A headshot of a glamorous woman in a leopard print dress

Here’s how Covid has impacted influencer culture

Brands and creators alike are adapting to a new reality, and must work together to empower each other.

Revealed: TikTok lessons from the world’s most viral beauty brands

Several beauty brands have galvanised the TikTok community with innovative campaigns. Here are the success stories.