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Christine Chou of Alizila

Articles

Livestreaming in China booms during coronavirus crisis

Taobao Live, Alibaba Group’s livestreaming platform, saw a sharp rise in brand activity this past month as merchants slowly resumed their operations and looked for ways to reach consumers in the midst of the coronavirus outbreak.

Happy Lemon teashop showcases Alibaba technology

Happy Lemon has teamed up with Koubei, Alibaba Group’s local-services app, to upgrade its in-store technology, including a new drink-making robot.

AI copywriter endorsed by brands like Esprit and Dickies

Alibaba’s digital marketing arm Alimama has unveiled an AI copywriter which is already paying off for brands like Esprit and Dickies.

Alibaba invests in virtual showroom technology innovator Ordre

Alibaba Group has taken a minority interest in Ordre, a European online luxury wholesale platform.

Tmall taps 10 beauty brands for omnichannel growth

Tmall will this year work with top beauty brands to help them surpass RMB 1 billion in annual sales on the platform.

Alibaba’s Hema supermarket chain ro ramp up roll-out

Alibaba’s Hema supermarket says it will open three stores in the Chinese city of Xian by the end of this year.

How Victoria’s Secret is using Alibaba to drive China sales

Global lingerie brand Victoria’s Secret has brought its iconic fashion show to Shanghai.