Christine Chou of Alizila
Taobao Live, Alibaba Group’s livestreaming platform, saw a sharp rise in brand activity this past month as merchants slowly resumed their operations and looked for ways to reach consumers in the midst of the coronavirus outbreak.
Happy Lemon has teamed up with Koubei, Alibaba Group’s local-services app, to upgrade its in-store technology, including a new drink-making robot.
Alibaba’s digital marketing arm Alimama has unveiled an AI copywriter which is already paying off for brands like Esprit and Dickies.
Alibaba Group has taken a minority interest in Ordre, a European online luxury wholesale platform.
Tmall will this year work with top beauty brands to help them surpass RMB 1 billion in annual sales on the platform.
Alibaba’s Hema supermarket says it will open three stores in the Chinese city of Xian by the end of this year.
Global lingerie brand Victoria’s Secret has brought its iconic fashion show to Shanghai.