Dean Blake is Inside Retail's features and premium editor. Reporting all things Australia and New Zealand, Dean has spent the last five years helping spearhead both online and print content for Inside Retail Weekly, Inside Retail Magazine, and the Top 50 People in E-commerce report. Now, as deputy news editor for APAC, he helps coordinate Inside Retail's broader news strategy across the APAC region while continuing to focus his efforts on his local markets. With the transformation of the retail industry becoming more and more rapid, and important, Dean is keen on seeing how the industry reinvents itself for the modern world and how it can become a force for good in a sometimes difficult and volatile world – remembering that retail isn't just a game of numbers, it's a game of people.