
Fred Marthoz
Fred Marthoz is MD – Asia at Lotame.
From the author

Why marketers rightly care about identity
Retail marketers’ jobs just got harder, with eMarketer forecasting a 2.6-per-cent dip in retail sales in Asia-Pacific th...
Aug 24, 2020

Why marketers need first-party data plus…
Before Covid-19, digital advertising for retail followed a pattern: marketers relied on a familiar set of audience defin...
Jul 7, 2020