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Heather McIlvaine

Heather McIlvaine is features and premium editor - retail at Inside Retail. In her nearly four years writing for Inside Retail, Heather has traveled to Shenzhen to cover the epic Chinese shopping event Single’s Day, doggedly reported the details of Amazon's launch in Australia, toured the biggest office supplies store in the world to understand the future of physical retail, dissected the 'Instagram aesthetic' with three brands that embody the look and followed the local fashion industry's pivot to making PPE during Covid-19. An LA-native who now lives in Melbourne (via Munich), she could happily survive on a diet of good tacos, coffee and beer and welcomes local recommendations for all three.

From the author

Taking the ‘doorbuster deal’ online: Strandbags gears up for peak season

After unveiling a new look and feel in-store, the luggage retailer has spent the last few months revamping its digital o...

From Texas to Tmall: Cult US sunscreen brand Supergoop revs up in Asia

After taking a test-and-learn approach to the market for the last few years, Supergoop is gearing up to "go big" in Asia...

‘That’s Target’: Inside the Aussie retailer’s recent brand relaunch

In an exclusive interview with Inside Retail, Target Australia managing director Richard Pearson discusses how the retai...

Country Road CEO Elle Roseby on diversity, going local and circular design

We chat with CEO Elle Roseby about how the brand is supporting First Nations talent, the progress on their Reconciliatio...

‘A huge relief’: Retailers react to end of world’s longest lockdown

Retail stores in Melbourne have reopened to the public as the city gradually exits one of the world’s longest lockdowns....

E-commerce tips from the expert who relaunched eBay Ads

Which technologies are just gimmicks, and what is the next big play online? We ask Ben May, managing director of The Cod...

How #WeWearAustralian plans to take Aussie fashion to the world

Can one spectacular photoshoot put Australian fashion on the map? That’s the idea behind a massive new campaign from #We...

Cashback goes premium: Stylerunner sisters reunite to launch Her Black Book

Her Black Book aims to fill a gap in the market for a platform offering coupon codes and cashback offers for premium bra...

Australian university, strategy firm team up to train next-gen retail talent

A new partnership between Swinburne University of Technology and The General Store aims to train the next generation of ...

Why major US retailers like Nordstrom are backing Black-owned brands

Major US retailers like Nordstrom and Target have committed to stocking more diverse brands as part of their broader eff...