About Author


Ishwar Chugani


The evolution of instore retail: real data and customer experience rule

The rise of e-commerce in recent years has challenged brick-and-mortar retailers to ramp up their in-store customer experience and offer incentives to shoppers that cannot be acquired online. Consumers today seek convenience, choice, and unique products. They also understand the tradeoffs between both ‘online’ and ‘offline’. Cyber shopping offers convenience and flexibility minus the intimacy of a traditional in-store ex…