“This is what the future of retailing looks like” – beyond the focus on Singles Day GMV is a whole new retail ecosystem.
O2O commerce GMV grew 38 per cent last year as Chinese consumers became increasingly enthusiastic about using smartphones to buy goods and services.
China’s emerging middle class is shunning Rolexes in favour of brands which help them enjoy the great outdoors.
Last year, Chinese shoppers spent US$9.3 billion on Singles Day. Will they surpass $10 billion on 11.11.2015?