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Katie Smith

Katie Smith is a retail and trends strategist. Her research is used by brands and retailers on four continents to build out effective product offerings and connect with their consumers. Contact:

From the author

The next big thing: 6 global fashion brands to look out for

Watch out, these six international brands will be red hot this year.

How fashion is tapping into the gender-neutral trend

Katie Smith cites Beyonce and Harry Styles in the second part of Inside Retail Asia's gender-neutral, non-binary fashion...

Seven trends for fashion retail in 2020

Entering a new decade, major new developments divide the winners and losers in fashion retail – the pace of change in th...