Free Subscription

  • Access 15 free news articles each month


Try one month for $4
  • Unlimited access to news,insights and opinions
  • Quarterly and weekly magazines
  • Independent research reports and forecasts
  • Quarterly webinars with industry experts
  • Q&A with retail leaders
  • Career advice
  • 10% discount on events

Ker Zheng and Queenie Yao

From the author

Meet the KOCS: the next generation of opinion leaders

KOLs, or key opinion leaders, are beginning to dominate online marketing in China. But there is a new group gaining grou...