From the author
The Asian distribution dilemma
Overcoming the limitations of an unwieldy Asian distribution network is a core challenge for FMCG companies heading into...
How to achieve the ‘perfect store’ visit every time
Many consumer goods companies are seeking out the perfect store. Here is some advice...
Defining the ‘perfect store’
The ultimate goal of the “perfect store” is to enhance a customer’s shopping experience to maximise your sales opportuni...
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