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Nathan Bush

Nathan Bush is the founder of e-commerce consultancy 12HIGH. He was previously group digital manager at Super Retail Group and was placed in the Top 50 People in E-commerce four years in a row.

From the author

Why it’s time to twerk your work perks

The quest for workplace talent has never been more competitive. To attract and keep the best people, you need to offer t...

Opinion: How social commerce is cutting out “the messy middle” of e-commerce

Social media giants like TikTok, Facebook and Pinterest are now cashing in to to get a piece of the e-commerce pie.
woman crying while looking at mobile phone

Opinion: Retailers, don’t use SMS marketing like a crazy ex lover

SMS marketing gets your messaging to consumers almost immediately, but if abused can do long-term damage.

Retailers: Don’t text your customers like a crazy ex-lover

SMS marketing gets your messaging to consumers almost immediately, but if abused, it can do long-term damage.
The storefront of a Nike store in China, featuring a giant image of a basketballer.

How Covid is changing the game for experiential retail

Has coronavirus signalled an end to excellent in-store experiences?