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Nathan Bush

Nathan Bush is the founder of e-commerce consultancy 12HIGH. He was previously group digital manager at Super Retail Group and was placed in the Top 50 People in E-commerce four years in a row.

From the author

woman crying while looking at mobile phone
Mobile

Opinion: Retailers, don’t use SMS marketing like a crazy ex lover

SMS marketing gets your messaging to consumers almost immediately, but if abused can do long-term damage.
Marketing

Retailers: Don’t text your customers like a crazy ex-lover

SMS marketing gets your messaging to consumers almost immediately, but if abused, it can do long-term damage.
The storefront of a Nike store in China, featuring a giant image of a basketballer.
Store design

How Covid is changing the game for experiential retail

Has coronavirus signalled an end to excellent in-store experiences?