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Ros Weadman

Ros Weadman, author of ‘Enhance Your Reputation – how to build a brand people want to work for, buy from and invest in’ (Global Business Publishing, $29.95), is a brand communication and reputation specialist who combines her professional expertise in strategic communications, psychology and education to help organisations build a purpose-driven brand and strong positive reputation. Find out more at

From the author

Here are four ways to build a credible and trustworthy brand

A global survey found that ‘distrust is now society’s default emotion’, but there are ways to restore the cycle of trust...