Free Subscription

  • Access 15 free news articles each month

Professional

Try one month for $4
  • Unlimited access to news,insights and opinions
  • Quarterly and weekly magazines
  • Independent research reports and forecasts
  • Quarterly webinars with industry experts
  • Q&A with retail leaders
  • Career advice
  • 10% discount on events

Ros Weadman

Ros Weadman, author of ‘Enhance Your Reputation – how to build a brand people want to work for, buy from and invest in’ (Global Business Publishing, $29.95), is a brand communication and reputation specialist who combines her professional expertise in strategic communications, psychology and education to help organisations build a purpose-driven brand and strong positive reputation. Find out more at www.rosweadman.com

From the author

Here are four ways to build a credible and trustworthy brand

A global survey found that ‘distrust is now society’s default emotion’, but there are ways to restore the cycle of trust...