From the author
Has Kylie Jenner got the brand power to be a skincare success outside the US?
Celebrity status has fuelled the skyrocketing growth of Kylie Cosmetics, but has the brand got the staying power to be a...
Why aren’t more businesses hiring refugees?
Hundreds of thousands seek protection every year, but corporates have been slow to embrace this section of society. The ...
Cancel culture: you can run, but you can’t hide
Perhaps the only word more frightening than Covid-19, is the word “cancelled”, but there are ways to claw your brand bac...
How the pandemic has changed bricks-and-mortar retail for the better
Covid-19 was the push retailers needed to ramp up digital technologies in stores.
Q&A: How The Editor’s Market combines sustainable style with democratic prices
We talk with the operations director of The Editor's Market, a modern-day market for fashion and lifestyle products.
VIDEO: Inside Twinings’ store transformation
Stephen Twining shares the thinking behind the transformation of the brand's only direct-to-consumer store.
VIDEO: How Marley Spoon powered its people through pandemic
Marley Spoon's head of people operations, Aga Strzemeska, discusses working from home and supporting staff through the p...
Can Thankyou leverage the power of social to win over FMCG’s biggest players?
The social enterprise has a strong track record with social media campaigns, but will it be enough to get the brand thro...
Thinking outside the box with T2
T2 global brand director Amy Smith talks sustainability, achieving B Corp status and managing global Covid-19 challenges...
Are fashionistas still too snobby to shop at Walmart?
The US retail giant is hoping its range of trendy staples will win over fashionistas, and it might just have the winning...
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