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Samantha Chalmers

From the author

Why leading retail brands do well in bad times as well as good

Leading retail brands always perform well – not just during the good times, writes Samantha Chalmers of Five Star Plus R...

How Gen Z designers envision future pop-up stores

Pop-up stores have become a key strategic weapon of brands in an era when consumers are adopting an omnichannel approach...

Designing the ideal restaurant for Gen Z customers

On-table touch screens, interactive menus and themed conveyor belts: these are the features Generation Z designers in M...

How to translate your offline experience online in China’s omnichannel market

Retailers wishing to succeed in the China’s omnichannel market must enable consistent customer experience across all cha...

The new retail design colours for 2019

A new year heralds a new colour palate, and with it the new retail design colours for 2019.