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IDC unified commerce

IDC guides retailers on leveraging payments in Singapore digitisation push

IDC reveals that the top priority for Singapore retailers is to optimise customer journeys across multiple channels.

How OTO maximises its stores’ potential with MPower Conversational E-commerce

With the drastic changes brought from the evolving retail environment and shifting customer behavior, traditional retail...

Personalisation principles to get us from now to the ‘new normal’

As a reaction to the Covid-19 pandemic consumer behavior is changing on a dime, in new and frankly unpredictable ways, a...

Proximity marketing is taking off

More than 50 per cent of marketers in different industries are using proximity technology (such as beacons) for their bu...