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Sufiana Sharuddin

Sufiana Sharuddin is a fashion writer. She covers a variety of topics within the industry, including merchandising, technology, trends and current affairs for data platform Omnilytics.

From the author

Insta meets Only Fans: Meet the app for female and non-binary influencers

Two former execs from dating apps Bumble and Hinge have just launched a new app, specifically for women and non-binary p...

Analysis: How LVMH price hikes will reverberate throughout luxury

The conglomerate has raised prices at Louis Vuitton and other brands in its stable, positioning itself for better margin...

How beauty brand Glossier went from social media darling to social outcast

The fall from grace of the Millennial favourite is a warning to all retailers: When your commitment to your brand’s stat...

The bold and the virtual: Beauty trends for 2022

Elaborate makeup inspired by TV shows, hair treatments for the scalp, AI colour matching, and celebrity-led brands are a...

Analysis: Here’s the impact of Chanel’s latest price hike on the luxury industry

Last month, the iconic French luxury house increased the prices of its signature products.

Why luxury brands are bowing down to resale

Luxury brands like LVMH are reselling deadstock material at nearly 70 per cent off the original wholesale price.

Analysis: Why Asia is finally embracing plus-size fashion

Considering the global average size for women is now a UK 16, Asia’s sizing range is incredibly limited.

Analysis: Competition and compassion in sports sponsorship

Brands pay famous athletes big money to use and wear their products. From battles over who sells the most jerseys to dec...

Why Gen Z males are filing away at old-school beauty stereotypes

From punk to hip hop, the ‘man-icure’ craze has been reignited around the world, as evolving notions of gender and mascu...

Battered luggage brands hope travel makes a big comeback

The pandemic has hit travel-related sectors especially hard. As the first signs of recovery emerge, an uncertain future ...