The opening of Tag Heuer on Tmall takes to five the number of LVMH units to have a presence on the Alibaba-owned site.
Cash-rich binge shoppers spending US$45,000 online.
An ongoing Alibaba rural focus has seen service centers opened in some 16,000 villages in 29 provinces, up from 1803 centers nearly 11 months ago.
Scores of top beauty brands and cosmetics companies are setting up shop on Alibaba Group’s Tmall.com online marketplace.
Alibaba Group CEO Daniel Zhang has laid out the eCommerce giant’s strategic direction for 2016: a focus on growing its already large operations in China’s biggest cities.