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Customer Archives

Let human hands guide the automated touch

Digitalised personalisation involves heavy use of technology and data, but getting it right still requires plenty of inp...

Chinese retailer Miniso to ditch Japanese styling after backlash

Miniso issued a long apology, saying the company in its early days had "taken the wrong path" with its brand positioning...

Take Millennials out of the too-hard basket. Here’s how to lure them in.

Millennials are the new dominant generation of consumers, and should be at the centre of brands’ advertising. Thankfully...

Inclusion and inspiration: What women actually want

A thousand women shared their thoughts about whether the retail fashion experience serves them well. Here’s what you nee...

Missfresh summonsed by Beijing consumer rights group after complaints

Missfresh did not immediately respond to a request for comment.

The hidden jewels of Bangkok’s Thonglor

The trendy neighbourhood’s little community malls are the favoured hangout of affluent Bangkok customers. They survived ...

Six reasons people recommend brands

From choice nerds to tech-savvy customers, there are many different kinds of consumers who recommend brands and reasons ...

How Indigenous brands are using the ‘power of fashion’ to create change

Winners of the National Indigenous Fashion Awards share how they're using their businesses to create positive change for...

How viral DIYs on Facebook inspired Kmart Australia’s new product range

The discount department store has just launched its first range of DIY products, including wallpaper, flooring, curtains...

Opinion: Why exclusivity is the future of retail

Bricks-and-mortar retailers of all stripes are going to have to discover what luxury brands have known forever – the pow...