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Customer Archives

Analysis: Why rethinking demographics leads to better segmentation

Retailers who recognise the importance of grouping customers based on data that better determines what people want to bu...

Aussie supermarket Coles confident it can stay on top of rising food prices

Chief executive Steven Cain said yesterday the supermarket has consistently stayed below national food price averages, a...

Gen Z: Merchants of cool or brand killers?

They’re demanding, fickle, and just starting to earn their own money. Get to know this young generation that may prove t...

How Aussie start-up Idle Hour is bringing back vodka with the Grand Prix

Idle Hour is looking to brand partnerships to drive its adoption in the next year, and it’s aiming at Australians that a...

VIDEO: How My Muscle Chef pivoted from gym bros to everyday Australians

Here, My Muscle Chef's chief customer officer Nick Love talks how the business' partnership with gyms is changing the ga...

Emperor Champagne plans physical expansion following strong online growth

The Champagne specialist is scouting locations for its first physical stores and gearing up for the launch of Champagne ...

“It’s simple”: Ex-Burberry exec on why you should listen to customers

To take control of the next decade, retailers need to fundamentally shift how they view their customers, says customer b...

Is the drive to be customer-first hurting retail’s most vulnerable workers?

With the window of express delivery contracting from next-day to same-day to within the hour, is employee well-being bei...

The next Who Gives a Crap? Meet subscription sheet service Sheetly

Sheetly has launched the first subscription linen service in Australia, with consumers in Brisbane and Sydney now able t...

Donor dysfunction: How Thankyou is turning its charity work upside down

Social enterprise Thankyou will now move the support it gives to organisations around the world to an ‘unrestricted’ mod...