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Marketing

Marketing Archives

Image of Levi's

On the ballot: How brands could make a difference in the US election

Thousands of companies have pledged to give their workers paid time off to vote in the upcoming presidential election. H...

Retailers: Don’t text your customers like a crazy ex-lover

SMS marketing gets your messaging to consumers almost immediately, but if abused, it can do long-term damage.

Universal Standard: “We could be the most important brand in the world”

We chat with the US label's co-founder Alex Waldman about how it's challenging society's views of women's bodies and how...

Why it’s time retailers finally pay attention to older customers

Retailers would be wise to engage the growing number of older consumers who have embraced e-commerce in recent months.
a sunrise

Opinion: Why brands need to let their halos shine

With the boost in e-commerce and with the return to physical retail, it’s time for brands to turn their halos on.
social media on laptop

Cancel culture: you can run, but you can’t hide

Perhaps the only word more frightening than Covid-19, is the word “cancelled”, but there are ways to claw your brand bac...
illustration of people on a laptop

Opinion: Are we spending too much on marketing tech?

Research has found that marketers are spending 29 per cent of their budget on martech. How did we get to this point?
Thankyou truck with global campaign messaging

Can Thankyou leverage the power of social to win over FMCG’s biggest players?

The social enterprise has a strong track record with social media campaigns, but will it be enough to get the brand thro...
Gong Li

Gong Li signs with Hisense

Hisense has appointed famous Chinese-born Singaporean actress Gong Li as its new global brand ambassador.
Giant store Singapore

Giant Singapore cuts prices long term after store revamps

Giant supermarket stores in Singapore have launched a campaign reducing the price of hundreds of grocery products on a l...