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Omnichannel

Omnichannel Archives

L'Oreal Luxe models

Is L’Oreal Luxe still viable in the current climate?

The world’s largest beauty company is restructuring its luxury division after poor sales in the US, but is e-commerce en...

Will the global furniture boom continue into 2021?

The furniture industry has seen some strong tailwinds in 2020, as customers continue spending more time at home. But wi...
Kylie Jenner skincare brand

Has Kylie Jenner got the brand power to be a skincare success outside the US?

Celebrity status has fuelled the skyrocketing growth of Kylie Cosmetics, but has the brand got the staying power to be a...

Why it’s time retailers finally pay attention to older customers

Retailers would be wise to engage the growing number of older consumers who have embraced e-commerce in recent months.
a close up of a skier in front of a mountain

French ski brand grabs Beijing Olympics opportunity

Heritage French ski brand Rossignol is picking up the pace to build its direct-to-consumer strategy in China.
a girl holding a mobile phone

Analysis: Stop forcing your customers to switch channels

Retailers need to focus on making it easy for customers to buy from them, on- or offline.
A group of Nike sneakers

Analysis: How Nike is boosting growth through DTC and digital

In its latest results, the retail giant revealed encouraging signs of recovery from the pandemic. Here's what's driving ...
Walmart male model dressed in Free Assembly

Are fashionistas still too snobby to shop at Walmart?

The US retail giant is hoping its range of trendy staples will win over fashionistas, and it might just have the winning...
IDC unified commerce

IDC guides retailers on leveraging payments in Singapore digitisation push

IDC reveals that the top priority for Singapore retailers is to optimise customer journeys across multiple channels.
Woman with blonde hair in a red dress

Inside Forever New’s global expansion

The Australian womenswear retailer is focusing on offering international customer an omnichannel experience.