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Pureplay

Pureplay Archives

Hong Kong e-commerce set to grow in 2021

Livestreams will continue to be an increasingly popular way to reach new consumers, says GlobalData.

Beauty junkies unite: The thinking behind Adore Beauty’s new loyalty program

Increasing customer loyalty is a no-brainer. But launching a loyalty program is harder than it looks.

How bots are driving a transformation in customised beauty

Customised beauty is becoming increasingly important to online shoppers, and beauty bots are filling the gap.

VIDEO: How Andie is taking the pain out of swimsuit shopping

From poor fit to high prices, here's how the founder of Andie is fixing the experience of buying a bathing suit.

The great accelerator: How The Iconic navigated 2020

The rise of online shopping in 2020 was a double-edged sword, with some retailers struggling to meet the surge in digita...