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Pureplay

Pureplay Archives

Petal & Pup marketing lead talks US expansion and social media tactics

Chantal Brayley, global marketing manager at Petal & Pup, discusses the wedding category, expansion into the US and swit...

Why Hello Drinks has ditched the warehouse for the cloud

Online liquor business Hello Drinks is working with wholesalers to cut costs and grow the business to eight figures.

Maggie Zhou reflects on Alibaba’s role in the rise of 11.11

From 27 merchants in 2009 to over 250,000 in 2020, here’s how Singles’ Day has changed at the Chinese e-commerce giant A...

E-commerce tips from the expert who relaunched eBay Ads

Which technologies are just gimmicks, and what is the next big play online? We ask Ben May, managing director of The Cod...

Hong Kong’s Retykle to launch into Singapore

Shoppers in Singapore now can sell and purchase pre-loved children’s designer clothing, gear and toys, and drop-off thei...