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Pureplay

Second life: How The Archive Place is changing the designer fashion game

Second life: How The Archive Place is changing the designer fashion game

Brainchild of Andrew Zhang and Candice Tang, The Archive Place launched a few weeks ago as an outlet retailer for end-of-season clothing for designer brands. Here, Zhang discusses the challenges of getting bra...
Analysis: What Singles Day says about the future of retail
Alibaba reportedly looking to invest in online fashion retailer Farfetch
The Kiwi brand, the Korean customer and the US$500,000 order
“Pretty wild”: Kate Morris reflects on Adore Beauty’s IPO

Pureplay Archives

Image of Alysia Montaño

How this Kiwi maternity activewear brand beat Nike to the punch

New Zealand brand Cadenshae is several steps ahead of Nike, which launched its first dedicated maternity collection, Nik...
A group of diverse women from different backgrounds wearing white t-shirts and jeans.

VIDEO: Say hello to the world’s most inclusive brand, Universal Standard

Universal Standard co-founder Alex Waldman discusses women’s relationships with their bodies and how the brand is empowe...
Three stylish young women hanging out.

Here’s why Gen Z hates your brand

Retailers must understand and adapt to Gen Z behaviours and values to reshape future retail experiences.
Oscar de la Renta fashion show

What Amazon’s new luxury platform means for brands

High-end fashion and beauty brands are now able to showcase their collections on the new app.

Naver leads US$80m financing round in Carousell

South Korean online platform Naver has invested in Singaporean classified-ad service Carousell.