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Pureplay

Pureplay Archives

‘An exciting way to test a new market’: More fashion brands turn to rental

Clothing rental company GlamCorner is helping brands launch their own rental offerings amidst big changes in consumer be...

French beauty brand Purality moves global HQ to Hong Kong

More online platforms and flagship points of sales are set to launch in Paris and Hong Kong this year, according to Kleb...

China’s e-commerce market tipped to reach US$3 trillion in 2024

New payment models, including ‘buy now pay later’ has been introduced to the market in hope to gain share.

‘Head down, bum up’: Swiish co-founders talk business, babies and balance

Swiish co-founders Sally Obermeder and Maha Corbett share the highs and lows of running a business and how their own car...

An ex-CEO’s advice to retailers: “Be steadfast and brave”

An in-depth interview with retail expert Peter Birtles about omnichannel, sustainability and diversity.