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Pureplay

Pureplay Archives

Meal kits for man’s best friend: Marley Spoon introduces Bezzie

Meal kit company Marley Spoon introduces premium pet food subscription focused on flexibility and personalisation as it ...

Central Retail launches virtual shopping mall

The new digital online mall is part of V-Avenue's ecosystem, which includes other virtual shopping destinations such as ...

Why coffee is a natural progression for Who Gives a Crap

Ethical toilet paper company Who Gives a Crap is exploring rather unique ways to accelerate demand for its product.

Everyhuman launches Australia’s first different-sized shoe program

Unpaired makes it possible to buy different-sized shoes and single shoes, a breakthrough for people with only one foot a...

Inside Geezy Go’s rapid global expansion

Dark stores, in-house delivery team and affordable prices prove to be winning formula for online supermarket Geezy Go.

Meet Erigo, an Indonesian streetwear brand that just made its NYFW debut

Erigo is already one of the top fashion brands in Indonesia, but founder Muhammad Sadad wants to take it global.

Inside Flora & Fauna’s plan to take eco-friendly retail mainstream

The online retailer is launching its first-ever television ad campaign and searching for customers to act as brand ambas...

Mirvac finds a good fit with social fashion app Mys Tyler

Alongside a strategic investment, the Australian property group is partnering with the social-commerce start-up on shopp...

Here’s why this beauty co-founder launched her own private equity firm

We speak with the co-founder of newly launched Glow Capital Partners about the opportunity in women-specific products an...

Why StockX is a modern day Sotheby’s

StockX provides an accessible platform to buy and sell unique streetwear products and some coveted items are proving to ...