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Pureplay

Pureplay Archives

Opinion: Rethinking cart abandonment

Our contributor Dr Jason Pallant reveals what you might be getting wrong about cart abandonment.

Second life: How The Archive Place is changing the designer fashion game

This Aussie start-up sells out-of-season luxury and designer pieces to customers.

Analysis: What Singles Day says about the future of retail

It's the Godzilla of sales - and here's what the rest of the global retail industry can learn from it.

Alibaba reportedly looking to invest in online fashion retailer Farfetch

Alibaba Group is in advanced talks to invest nearly $300 million in online luxury fashion retailer Farfetch, the Informa...
Image of Wishbone Mini-Flip

The Kiwi brand, the Korean customer and the US$500,000 order

In 2015, Wishbone Design received a US$500,000 from a single customer. Here’s what happened next.
Image of Kate Morris

“Pretty wild”: Kate Morris reflects on Adore Beauty’s IPO

Why going out on investor roadshows was an “eye-opening” experience for the beauty business founder.
Image of Alysia Montaño

How this Kiwi maternity activewear brand beat Nike to the punch

New Zealand brand Cadenshae is several steps ahead of Nike, which launched its first dedicated maternity collection, Nik...
A group of diverse women from different backgrounds wearing white t-shirts and jeans.

VIDEO: Say hello to the world’s most inclusive brand, Universal Standard

Universal Standard co-founder Alex Waldman discusses women’s relationships with their bodies and how the brand is empowe...
Three stylish young women hanging out.

Here’s why Gen Z hates your brand

Retailers must understand and adapt to Gen Z behaviours and values to reshape future retail experiences.
Oscar de la Renta fashion show

What Amazon’s new luxury platform means for brands

High-end fashion and beauty brands are now able to showcase their collections on the new app.