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Pureplay

Pureplay Archives

Byredo, Nike taking real-world scents online

RTFKT and high-end fragrance retailer Byredo have teamed up to take on the daunting task of representing perfumes online...

Disney’s APAC e-commerce debut: hit or miss?

Disney finally debuts an online store, shopDisney, for markets in Australia, New Zealand, Hong Kong, Malaysia and Singap...

MyTheresa appoints Asia-Pacific president

Luxury e-commerce platform Mytheresa has appointed Steven Xu as its president for China and Asia Pacific as part of the ...

Amazon’s part picker revs up competition in the Australian auto sector

The retail behemoth courts market share with an online ‘virtual garage’ that aims to make buying car components and acce...

The future of the metaverse: Do we really need to ‘NFT’ everything?

When it comes to the metaverse, terms like blockchain, web3.0 and NFTs are quickly becoming buzzwords.

Inside Citizen Wolf’s bold vision to reengineer the fashion industry

The co-founders of the made-to-measure clothing brand say they've been underestimated as 'those crazy guys making custom...

Why mattress disruptor Koala is getting in bed with homewares

Mattress disruptor Koala has revealed a new range of homewares, but has its sights set firmly on a global expansion into...

Stitch Fix to cut salaried workforce by 15 per cent

Stitch Fix says it is reducing its workforce by around 15 per cent of salaried positions, as the online personalised sty...

Inside Aussie retailer Adore Beauty’s long-awaited push into private label

After selling other brands’ beauty products for the last 22 years, online retailer Adore Beauty has finally launched its...

What Zara’s recent decision says about the decline of free online returns

The growth in e-commerce has made free returns a sizeable cost for the industry. Charging consumers helps for now but wi...