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Pureplay

Pureplay Archives

Little Green Panda: Turning straw into gold

Every year, eight million tons of plastic are dumped into the oceans. This pant-based straw company has discovered a way...
Senreve

VIDEO: How Senreve created the next It bag

A chat with co-founder Coral Chung about how the six-year-old brand is disrupting the luxury sector, why she searched fo...

How D2C brands tell customers a new story

How Warby Parker, Everlane and Reformation have changed the retail game.

Hong Kong’s Fashionally and ITC Store launch new collaboration

Participating brands include Arto, Charlotte Ng studio, Kurt Ho, FromClothingOf and Mum’s Design by Bicy Yeung.
Scratch pet food

From the source: Mike Halligan, Scratch Pet Food

Mike Halligan, co-founder of subscription online retailer Scratch Pet Food, shares why you can’t always trust what you r...

VIDEO: How Lovehoney is serving customers with disabilities

A chat with head of operations Rob Godwin and sexologist Chantelle Otten about why it's time retailers focused on this u...

VIDEO: Before I launched Ethique, my first job was as a pet detective

Kiwi entrepreneur Brianne West shares the lessons she learnt along the way to launching her zero waste beauty brand, lov...

VIDEO: Aussiebum – beyond budgie smugglers

Cheeky, fun and approved by Kylie Minogue herself, we look at what's behind the success of this iconic Australian brand.

VIDEO: GRRL founder talks strength over size

GRRRL founder Kortney Olson shares the thinking behind her unique sizing system and how she's built a sisterhood through...

VIDEO: Here’s what it’s like to work in the adult industry

Lovehoney director and head of operations Robert Godwin reveals what he enjoys most about his job and why it’s time the ...