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Data & analytics

Data & analytics Archives

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How PepsiCo and HiSmile are using data as their north star

A retail and FMCG business explain how data is changing the way they do business.
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Are retailers falling behind on AI adoption?

A new report from Google Hong Kong shows a discrepancy between AI readiness in retail and other sectors. Here’s why.

The top e-commerce secrets retailers are enjoying right now

The Asia Pacific is leading the world in eCommerce. Between 2014 to 2019, APAC’s growth in online sales was nearly doubl...

Tmall seeks to boost engagement with Chinese Gen Z luxury consumers

High-end Chinese e-commerce platform Tmall Luxury has implemented new features to boost its brands’ appeal for Gen Z con...

Why marketers rightly care about identity

Retail marketers’ jobs just got harder, with eMarketer forecasting a 2.6-per-cent dip in retail sales in Asia-Pacific th...

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