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Data & analytics

Are digital fitness apps the biggest opportunity in activewear?
The at-home workout boom has made activewear brands revisit their digital fitness tools. Image: Supplied

Are digital fitness apps the biggest opportunity in activewear?

A little over a week ago, US activewear brand Under Armour announced it was selling MyFitnessPal, a diet and exercise tracking app with over 200 million users.  Global investment firm Francisco Partner...
Three technologies retailers need to adapt to changing consumer behaviour
How PepsiCo and HiSmile are using data as their north star
Are retailers falling behind on AI adoption?
The top e-commerce secrets retailers are enjoying right now

Data & analytics Archives

Tmall seeks to boost engagement with Chinese Gen Z luxury consumers

High-end Chinese e-commerce platform Tmall Luxury has implemented new features to boost its brands’ appeal for Gen Z con...

Why marketers rightly care about identity

Retail marketers’ jobs just got harder, with eMarketer forecasting a 2.6-per-cent dip in retail sales in Asia-Pacific th...

Top Chinese retailtech enterprises revealed

Notable Chinese retailtech firms are small in size, heavy on IT personnel, and largely located around the Beijing-Tianji...

Asian online shoppers are visiting more sites before buying; spending more

Savvy Southeast Asian consumers are shop-hopping across 5.2 online sites before making a purchasing decision, up from an...

Covid-19 fuels breakthrough in Hong Kong e-commerce

The popularity of e-commerce has risen in Hong Kong as a result of the coronavirus pandemic, despite the market’s long s...