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Data & analytics

Data & analytics Archives

Tmall seeks to boost engagement with Chinese Gen Z luxury consumers

High-end Chinese e-commerce platform Tmall Luxury has implemented new features to boost its brands’ appeal for Gen Z con...

Why marketers rightly care about identity

Retail marketers’ jobs just got harder, with eMarketer forecasting a 2.6-per-cent dip in retail sales in Asia-Pacific th...

Top Chinese retailtech enterprises revealed

Notable Chinese retailtech firms are small in size, heavy on IT personnel, and largely located around the Beijing-Tianji...

Asian online shoppers are visiting more sites before buying; spending more

Savvy Southeast Asian consumers are shop-hopping across 5.2 online sites before making a purchasing decision, up from an...

Covid-19 fuels breakthrough in Hong Kong e-commerce

The popularity of e-commerce has risen in Hong Kong as a result of the coronavirus pandemic, despite the market’s long s...

Why marketers need first-party data plus…

Before Covid-19, digital advertising for retail followed a pattern: marketers relied on a familiar set of audience defin...

Hummingbird Analytics Cloud Solution: your BI assistant

Explora Consulting, creator of the Hummingbird Analytics Platform, has announced its July release in 2020.

Apparel retailer Bossini reveals customer data hack

Hong Kong-based apparel retailer Bossini says its database of loyalty programme members and online customers was hacked ...

Research shows shoppers still buying apparel despite Covid-19

Consumers are still buying apparel despite the impact of the coronavirus pandemic, according to new data released by int...

Datalogic Memor 20: Best in class PDA for tough enterprise challenges

Sponsored: Introducing Datalogic’s newest PDA.