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Data & analytics

Data & analytics Archives

Can too much data drive businesses to their deathbed?

“InfoObesity”, a term coined by Debra Bass, president of Johnson & Johnson, refers to how marketers are now suffering fr...

Digital-savvy consumers are transforming consumer shopping behaviour, says report

Fast-emerging digital technologies are transforming consumer shopping behaviour, according to a new report by KPMG China...

The best of both worlds: Panel and shopper loyalty data

Anyone working in FMCG on the manufacturer or retailer side over the past 20 years is likely very familiar with panel da...

Sephora data breach impacts Asia-Pacific customers

A Sephora data breach has been confirmed, spanning customers from Hong Kong across Southeast Asia and into Australasia.

Big data helps detect fake goods being sold online in Hong Kong

Customs officials are using big data to help detect fake goods being sold online in Hong Kong.

E-commerce platform Shopline enters Malaysia

Hong Kong e-commerce platform Shopline is launching into a second Southeast Asian market after finding success in Vietna...

Retail giants trust Mobile Device Data for network planning and catchment analysis

Retailers have found a new way to conquer the challenge of limited data availability in many Asian markets by using Mobi...

Turning data into information in the age of IoT

Thanks to the Internet of Things (IoT), people are consuming information from more connected devices...

Data-sharing model launched for Indian rural store owners

Next Billion and Ocean Protocol are to pilot a new data-sharing model that gives Indian rural store owners an extra inco...

Walmart aims to track data via shopping carts

The retail giant has also announced a reshuffle of its senior executives.